Clothes are an important part of who we are. It reflects our personality, our tastes, our lifestyle and, in some cases, how we want others to perceive us. And it is precisely with the intention of revaluing those clothing that have been part of our lives, that Reweart was born.
Recognizing the true value of clothing
Although there are exceptions, the vast majority of people tend to value what they buy only for two factors: the aesthetic part and the economic cost; without considering what is behind the manufacture of what they acquire. It is a clear example of how this system, which prioritizes economics over ethics, shapes our consumption habits so that not to contemplate beyond what is merely superficial. However, being oblivious to it does not exempt us from the responsibility of promoting the story behind what we consume because, albeit unconsciously, we are being complicit in what happened.
Being aware that there is always a social and environmental impact derived from the entire process necessary to make the clothes we consume, and that, on many occasions, is not aligned with our life philosophy, should invite us to meditate before buying clothing and better value what we have acquired.
Below, we share some data to make us more aware of the true value behind most of the clothes we consume.
Did you know that…
- According to the Water Footprint Network, it takes about 2,000 liters of water to grow the cotton for a basic T-shirt.
- In jeans, the figure rises to 10,850 liters. Or, what is the same, the amount of water a person drinks over 9 years.
- More than 10% of the pesticides and more than 25% of the insecticides consumed in the world are used in the cultivation of conventional cotton.
- The textile industry is responsible for 20% of the wastewater generated worldwide and 10% of the carbon dioxide emissions into the atmosphere.
- About one billion slave-contaminated clothing are imported annually into the textile industry, according to the Global Slavery Index 2018
- Up to 92 million tons of clothing end up thrown away each year. Waste that, on the other hand, takes hundreds of years to decompose.
The diversity of stories that may exist in the wake of what we consume should make us reflect on the true value behind what we have acquired so far and the power we have to create new stories where ethics and empathy become the usual and not the exceptional. For this we must be aware of the creative responsibility that we have in the act of consuming.
Transformation, the conscious change
It is our commitment as a company to provide consumers like you with new tools to change the current consumption model towards one governed by awareness and empathy.
At Vesica Piscis all our footwear is designed so that it can be completely reused and, in this way, not generate waste. However, we soon realized that this was not enough. What about the clothing that already exists and that has been created under the linear economy? How can we make them also part of the change?
We have already seen that the value of clothing transcends beyond its price and appearance. It would be an act of irresponsibility not to extend its useful life to the maximum and for it to end up in the landfill as usual, this being the sad end, right? For this reason, Reweart was born, a tool that helps us reconvert the fabric to give it circularity. This way, we can extend its history by giving it a new (and better) life.
This conscious change is what drives Reweart or "the art of recycling clothes to give them a second life", a configurator with which you can create custom shoes that are committed to the environment.
With these shoes, we take recycling to another level. We are not only honoring the real value of the textile and the impact it has generated, but we are transforming it into authentic art, involving all agents in this change. This is what is known as upcycling. Using waste materials, we make products that have an excellent quality and with an ecological and economic value higher than the original.
As we said at the beginning, clothing is a way to canalize our creativity and feel unique and special, and what could be more special than shoes customized by and for you? With Reweart it is possible. And, of course, without giving up our ethical principles and brand philosophy.
Thanks to our innovative configurator, you will be able to continue enjoying your favorite clothing in a different and beneficial way. You will see that it is very easy to use. A torn dress? A blouse with a stain that won't come out? Some pants you can no longer wear? It's time to transform them into great custom sneakers.
Remember it is preferable that the clothing you select are damaged and can no longer be used. Only in this way we can reconvert them through upcycling and minimize the impact of manufacturing the shoes.
Now you have the opportunity to transform something that was useless into a new complement that you can take full advantage of. With this gesture, we all win.
Don't hesitate and go for conscious change with Reweart custom sneakers!